Christina Perri - Jar of Hearts
This song tells the story of a girl who has been cheated on and she knows that she has been cheated on, but the male has done this multiple times and therefore the video reflects this in her actions and how it has been visually constructed.
The video, up until the end, is in black and white and this implies the dispel of pleasant feelings and loss of happiness and can lead to the feeling of sorrow which is what the song is about. It starts off with a medium close-up of Christina Perri's face, showing the sadness in her eyes. At this point in time she is wearing a tattered (what seems to be) wedding dress and big boots, showing that she may have been 'left at the alter' but with the inclusion of the big black boots, it implies a part of her is 'hard'. The camera pans down from her face towards her heart multiple times, not only because it ties in with the song, but also because a small effect has been edited in resembly a jar that contains her heart, however at this part, it is non-existent and has been lost to her previous relationship. The camera then zooms out to show her entire body sitting on some stairs outside a house that looks old while dead roses are falling from the sky. This shows her emotion of sadness and possibly sickening as there are dead rose petals falling from the sky. It then does a cutaway shot to a street covered in fog and the audience can see Christina coming out from behind a car. This car is the dominant in this short sequence as it is the thing in focus. Racking the focus after a few seconds however, causes a shift in the dominant, so it changes back to Christina and then the camera begins to pan to the left which at this point it has become a long shot. At this point there is a constant us of insert cuts to girls dancing with Christina's previous boyfriend therefore showing a use of 2 or 3 shots and this is because its telling the story of how 1 man cheated on so many people. There also is jump cuts to where 2 people are kissing (extreme close -up to their lips) , and its like the man is sucking out her heart, relating back to the song title. At the end however, Christina goes to kiss her 'ex' in a 2-shot, where the reverse happens and she takes her heart back from him and causing the colour to come back, showing a sign of relief and possibly happiness. The style this is done in shows that it is of a pop genre because of typical conventions such as a straight-forward themes, its targeted at teenagers and alot of extreme close-ups.
TLC - Waterfalls
The genre of this groups type of music is R'n'B, soul, funk and hip-hop. In this video, its like TLC are narrators who have materialised out of the ocean and are telling the story of young black man who is going bad, a man who is in a terrible relationship with his girlfriend. The beginning gives the feeling that you are flying through the clouds and eventually crash into the ocean, so that its like a point-of-view shot. While on the parts where it shows TLC, it constantly changes from long shots to close-ups of each of the singers (Tionne "T-Boz" Watkins, Rozonda "Chilli" Thomas and Lisa "Left Eye" Lopes,who is now deceased) and it does this by fading in and out of each section. In the short stories, the shots tend to be long and establishing to show the money and the amount of people involved in each situation. In the first one, there is an extreme close-up of the drugs he is buying and in the second story there is an extreme close-up of the physical actions between the male and female.
'One Day' film trailer
This is a romantic film and follows many stereotypical codes and conventions for this type of trailer. There are many close-ups of the 2 main characters, showing "sexual tension" and because of their proximity shows the intimacy between the 2 people. The voiceover explains that, the films timeline spans 20 years, therefore there is alot of costume change to keep up with the timeline. This is important as the codes and conventions of this type of genre help to tell the target audience what the basic plot is. It tells the story of 2 friends, who on the anniversary of the day that they met, they meet up every year to 'celebrate' it but become separated for reasons unknown. There tends to me many extended takes in this trailer because it shows the progress of the couple throughout their lives.
'Fright Night' film trailer
Fright Night is a comedy-horror that is centred around the main character trying to kill his next door neighbour who turns out to be a vampire. The trailer starts off quite simply in the setting of the main characters bedroom with, what the audience will guess as his girlfriend who then answers a phone call from his mother. A typical convention of a teaser trailer is not to show off the villain at the beginning of the trailer but to show some of the main characters lives, otherwise known as an establishing shot. There is then a jump cut to show a passage of time, to where there is a shot-reverse-shot of the main character and his apparent best friend having a conversation about missing students. This is also a typical story plot of horror plots. After this, the next few shots focus on the villain, Jerry the vampire (Played by Colin Farrell), who they discover to be the man behind the recent disappearings and killings. The trailer then starts to use a typical edit of fading in and fading out to imply stealth and to add tension. While breaking into Jerry's house there is an insert cut to his iPhone saying "How to pick a lock", so this informs the audience that he is breaking into to do some reconnaissance. However, this begins to mislead the audience as Jerry, comes back home and attacks a woman while the main character is watching behind a door. This is where the tension is meant to set in as there is only an eerie sound being played and no music or speech.
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